ADC Awards

The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.

2023 ADC Awards - Brand / Communication Design

Clothes for believing in dreams

Agency Haruka + vitamin inc. / tokyo + coxco inc. / tokyo

Client coxco inc.


Promotional / Apparel

Annual ID


About the Work

These clothes were made to build schools for children living in slums in the Philippines. By manufacturing the clothes in the Philippines we are creating jobs there. In addition, by making them from recycled materials we are taking care of the global environment. Idea: First, children draw their own dreams and then they are embroidered on clothes. By purchasing the clothes, people around the world could support children living in slums. Result: Support spread through TV and SNS, and we were able to purchase a building to build a school.

2023 Awards

Total Points: 45


Client / Brand

vitamin inc. / tokyo
coxco inc. / tokyo


Haruka Hashimoto

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