ADC Awards
The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.
Category
Branding / Branding Systems / Identities - Integrated
Annual ID
ADC102_BCD022B
About the Work
This heroically ambitious food hall and culinary paradise by chef Jean-Georges Vongerichten has been realized at the former site of New York’s iconic Fulton Fish Market. The Seaport’s colorful past inspired our brand identity, which blends the gritty, utilitarian spirit of the former market with the sophistication of Jean-Georges’ elevated cuisine.
Our comprehensive branding system for this sprawling seaside destination extends to every touchpoint including six restaurants, six counter eateries, four bars, three markets, one candy shop, wayfinding and signage, retail merchandise, a curated private food label with 24 product lines and over 400 SKUs.
We designed a variable font that we later named NoExit Octagonal as a link between the many voices of the Tin Building brand and its sub-brands, providing cohesion within the complex system. It was inspired by the reoccurring octagonal lettering with it's chamfered corners that we saw as being intrinsically linked to the world of maritime importing and exporting. Being a variable font, it allowed us to accommodate diverse sizes and proportions, and to produce the designs at scale. This typography was utilized in every corner of this brand from logos to signage to menus to wayfinding, all the way to their private label food and beverage packaging.
2023 Awards
Total Points: 9
Bronze Cube
Credits
Agency
Mucca / Brooklyn
Animator
Chris Skinner
Creative Director
Matteo Bologna
Photographer
Giada Paoloni
Strategist
Maria Silva Mora
3D Artist
Gabriel Cellini
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