ADC Awards
The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.
Category
Design for Good / Brand / Communication Design - Single
Annual ID
ADC102_BCD025B
About the Work
Covid-19 has led to an explosive surge in online shopping. This has caused a serious problem for the Japanese courier industry. It is a unique rule in Japan called "saihaitatsu," which means that courier companies have to deliver packages multiple times before they are handed over in person, creating a huge burden.
According to calculations by Japan's Ministry of Land, Infrastructure, Transport and Tourism, there will be 340,000 redeliveries in 2019. That's a total of 180,000,000 wasted working hours.
Our focus was on Japanese mailboxes. According to the rules, they always have a frontage of 3cm. So if everything you can buy on the Internet were 3cm thick, it would go straight into the mailbox and they wouldn't have to deliver it again and again.
We produce and sell 3cm rice, coffee, lights, and cameras. We called for the spread of this concept throughout Japan.
Many stores agreed to this project and started manufacturing and delivering 3cm products.
According to calculations by Japan's Ministry of Land, Infrastructure, Transport and Tourism, there will be 340,000 redeliveries in 2019. That's a total of 180,000,000 wasted working hours.
Our focus was on Japanese mailboxes. According to the rules, they always have a frontage of 3cm. So if everything you can buy on the Internet were 3cm thick, it would go straight into the mailbox and they wouldn't have to deliver it again and again.
We produce and sell 3cm rice, coffee, lights, and cameras. We called for the spread of this concept throughout Japan.
Many stores agreed to this project and started manufacturing and delivering 3cm products.
2023 Awards
Total Points: 9
Bronze Cube
Credits
Agency
Dentsu Inc. / Tokyo
Production Company
Geek Pictures.inc / Tokyo
Art Director
Mai Shibatani
Copywriter
Takuya Fujita
Creative Director
Yusuke Shimano
Director
Ichiro kamiya
Producer
Masahiro Hayasaka
Yoshiaki Sakashita
Product Manager
yohei harada
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