ADC Awards
The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.
PolyU School of Fashion & Textiles (SFT)
Category
Branding / Branding Systems / Identities - Integrated
Annual ID
ADC102_BCD029B
About the Work
School of Fashion & Textiles is the transformation of PolyU's 65-year-old Institute of Textiles and Clothing into a new fashion school of the future. Focused on an interdisciplinary approach to education—combining design, business and technology—SFT aims to pave the pathway to the future of fashion & textiles education.
Looking to the craft of fashion and textiles for inspiration, the brand identity uses the concept of intertwined lines representing twisted strands to create a thread, communicating the idea of SFT’s interdisciplinary and collaborative nature. The structure formed by the strands create a thread that moves upwards—becoming a timeline from ITC to SFT and beyond, bringing fashion and textiles into the future. A cross-section of this thread becomes the symbol for SFT and the core element of which the brand identity is built on.
Looking to the craft of fashion and textiles for inspiration, the brand identity uses the concept of intertwined lines representing twisted strands to create a thread, communicating the idea of SFT’s interdisciplinary and collaborative nature. The structure formed by the strands create a thread that moves upwards—becoming a timeline from ITC to SFT and beyond, bringing fashion and textiles into the future. A cross-section of this thread becomes the symbol for SFT and the core element of which the brand identity is built on.
2023 Awards
Total Points: 9
Bronze Cube
Credits
Design Firm
Toby Ng Design / Hong Kong
Animator
Ben Wan
Creative Director
Toby Ng
Designer
Ronald Cheung
Heather Cheng
Hiuman Ng
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