ADC Awards

The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.

2023 ADC Awards - Brand / Communication Design

PolyU School of Fashion & Textiles (SFT)

Agency Toby Ng Design / Hong Kong

Client School of Fashion & Textiles, The Hong Kong Polytechnic University

Category

Branding / Branding Systems / Identities - Integrated

Annual ID

ADC102_BCD029B

About the Work

School of Fashion & Textiles is the transformation of PolyU's 65-year-old Institute of Textiles and Clothing into a new fashion school of the future. Focused on an interdisciplinary approach to education—combining design, business and technology—SFT aims to pave the pathway to the future of fashion & textiles education. Looking to the craft of fashion and textiles for inspiration, the brand identity uses the concept of intertwined lines representing twisted strands to create a thread, communicating the idea of SFT’s interdisciplinary and collaborative nature. The structure formed by the strands create a thread that moves upwards—becoming a timeline from ITC to SFT and beyond, bringing fashion and textiles into the future. A cross-section of this thread becomes the symbol for SFT and the core element of which the brand identity is built on.

2023 Awards

Total Points: 9

Credits

Design Firm

Toby Ng Design / Hong Kong

Animator

Ben Wan

Creative Director

Toby Ng

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