ADC Awards
The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.
Category
Branding / Branding Systems / Identities - Integrated
Annual ID
ADC102_BCD031B
About the Work
MOCA (the Museum of Chinese in Australia) is a new museum based in Sydney’s Chinatown, due to open in 2023. Its founders were galvanized into action after the hateful rhetoric around the coronavirus, and the effect it had on the Chinese Australian community – businesses closed, tourism declined, and Chinatown’s rich, cultural legacy was at risk. A legacy that dates back over 200 years.
We were briefed to create a brand for the museum that could help it gain traction, awareness and raise funding, while also strengthening the Chinese Australian community.
2023 Awards
Total Points: 9
Bronze Cube
Credits
Agency
R/GA Australia
Design Studio
PUSH Media Design Studio / Shanghai
Writer
Claire Rorke
Jessie Tu
Chief Creative Officer
Tiffany Rolfe
Executive Creative Director
Ben Miles
Illustrator
Chris Yee
Photographer
Daphne Nguyen
Design Director
Sam McGuinness
Design Director, Writer
Jane Duru
Experience Design Director
Cristina Douglas
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