ADC Awards

The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.

2023 ADC Awards - Brand / Communication Design

Sun Warning Flag

Agency HeimatTBWA\Germany / Berlin

Client German Cancer Aid

Category

Promotional / Wildcard

Annual ID

ADC102_BCD037B

About the Work

Every year hundreds of thousands of people die worldwide by drowning. But eight times more die of skin cancer, caused by the sun. On the beach, there are warning flags for all dangers. But not for the deadliest danger yet. That’s why we invented the Sun Warning Flag for German Cancer Aid. As a warning when UV radiation reaches a critical level. German Cancer Aid joined forces with other leading organizations to establish this new kind of beach warning system. The flag got officially listed in beach warning flag compilations. And has been submitted to the International Organization for Standardization ISO for rollout worldwide. Sun Warning Flag hit the news and its impact was huge. Especially in countries with beaches. All around the globe. Because the most dangerous thing about the sea is not the sea. It’s the sun.

2023 Awards

Total Points: 9

Credits

Agency

HeimatTBWA\Germany / Berlin

Co-Agency

Achtung! (PR)

Chief Creative Officer

Matthias Storath

Creative Director

Florian Fischkal

Editor

Julia Peyron

Executive Creative Director

Tom Hauser

Account Director

Fabian Biedermann
Louisa Keller

Cinematography

Vladimir Krug

Film Production Company

Heimat Media Productions

Inhouse Producer

Sebastian Naumann

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