ADC Awards
The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.
Category
Design for Good / Brand / Communication Design - Single
Annual ID
ADC102_BCD039B
About the Work
Texas is one of the hardest places to vote in the United States. According to the 2022 Cost of Voting Index, a nonpartisan academic study, Texas ranks 46th in the nation in terms of the time and effort required of citizens to cast their ballots.
But ahead of the 2022 midterm elections, news outlets weren’t focused on the hurdles and restrictions, despite Texas lawmakers passing a bill two years earlier that added new layers of complexity to voting in the state.
So, in partnership with the Texas Civil Rights Project (TCRP), we set out to put the spotlight back on the issue, using one of Election Day’s most iconic symbols—the “I Voted” sticker. In Texas, the sticker doesn’t come close to describing what voters actually do to make their voices heard. So, we revised it, creating a sticker five times longer than the original that included all the unnecessary layers Texans have to navigate, like a ban on online voter registration and strict limits on who can vote by mail.
Ironic in its verbosity, the sticker takes the simple phrase “I Voted” and stretches it into a long run-on sentence—mimicking the feeling of having to jump through one hoop after another just to cast a vote.
The Texas Civil Rights Project and a network of volunteers distributed the stickers at polling locations across the state. And portraits of Texans, from all walks of life, wearing the sticker were paired with headlines to create a social campaign that directed voters to the TCRP’s Election Protection Hotline. There, legal experts helped voters navigate the laws and layers on the sticker.
What started as a simple sticker had been turned into a powerful statement and reignited a debate around one of the most important issues in Texas politics.
2023 Awards
Total Points: 9
Bronze Cube
Credits
Agency
Preacher / Austin
Chief Creative Officer
Rob Baird
Creative Director
Justin Ralph
Photographer
Alison Narro
Chief Executive Officer
Krystle Loyland
Chief strategy Officer
Seth Gaffney
Junior Designer
Wendy Ampuero
Production coordinator
Aggie Ryan
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