ADC Awards

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2023 ADC Awards - Brand / Communication Design

I...Voted Sticker

Agency Preacher / Austin

Client Texas Civil Rights Project


Design for Good / Brand / Communication Design - Single

Annual ID


About the Work

Texas is one of the hardest places to vote in the United States. According to the 2022 Cost of Voting Index, a nonpartisan academic study, Texas ranks 46th in the nation in terms of the time and effort required of citizens to cast their ballots. But ahead of the 2022 midterm elections, news outlets weren’t focused on the hurdles and restrictions, despite Texas lawmakers passing a bill two years earlier that added new layers of complexity to voting in the state. So, in partnership with the Texas Civil Rights Project (TCRP), we set out to put the spotlight back on the issue, using one of Election Day’s most iconic symbols—the “I Voted” sticker. In Texas, the sticker doesn’t come close to describing what voters actually do to make their voices heard. So, we revised it, creating a sticker five times longer than the original that included all the unnecessary layers Texans have to navigate, like a ban on online voter registration and strict limits on who can vote by mail. Ironic in its verbosity, the sticker takes the simple phrase “I Voted” and stretches it into a long run-on sentence—mimicking the feeling of having to jump through one hoop after another just to cast a vote. The Texas Civil Rights Project and a network of volunteers distributed the stickers at polling locations across the state. And portraits of Texans, from all walks of life, wearing the sticker were paired with headlines to create a social campaign that directed voters to the TCRP’s Election Protection Hotline. There, legal experts helped voters navigate the laws and layers on the sticker. What started as a simple sticker had been turned into a powerful statement and reignited a debate around one of the most important issues in Texas politics.

2023 Awards

Total Points: 9



Preacher / Austin

Chief Creative Officer

Rob Baird

Creative Director

Justin Ralph


Alison Narro

Chief Executive Officer

Krystle Loyland

Chief strategy Officer

Seth Gaffney

Junior Designer

Wendy Ampuero

Production coordinator

Aggie Ryan

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