ADC Awards

The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.

2023 ADC Awards - Brand / Communication Design

Set-the-tablecloths

Agency Rethink + IKEA

Client IKEA

Category

Promotional / Wildcard

Annual ID

ADC102_BCD047M

About the Work

It had been so long since Canadians were able to properly celebrate the holidays (or even gather for dinner) that IKEA realized entertaining skills might have gotten a little rusty. The dinner table is such an important, and universal part of holiday celebrations, so we designed IKEA Set-The-Tablecloths for people who may have needed a little help to set the table for their holiday dinners - real, beautiful holiday tablecloths with guides for setting the table hidden in the design.

2023 Awards

Total Points: 3

Merit Honor

Credits

Agency

Rethink

Client / Brand

Ikea

Music / Sound Production Company

Grayson Music Group

Chief Creative Officer

Aaron Starkman
Mike Dubrick

Designer

Brie Lim

Director

Tyson Kuteyi

Executive Producer

Nicole Gomez

Photographer

Jim Norton

Strategist

Shereen Ladha

Associate Creative Director

Brie Lim
Jacquelyn Parent
Skye Deluz

Retoucher

Evonne Bellefleur

Account Manager

Melissa Luk

Agency In-House Production

R+D Productions

Audio engineer

Chris Cobain

Chief strategy Officer

Sean McDonald

Client Supervisor

Claudia Mayne
Jennifer Bauer
Johanna Andren
Lisa Huie
Noah Keefe

CRM

Wunderman Thompson

Flash Reproductions

Steve Frattaroli

Food stylist

Claudia Bianchi

Group Account DIrector

Kiara Wilson

Media agency

Carat

Packaging

Stephen De Leon

Photography

Fuze Reps

Prop stylist

Catherine Doherty

Studio Director

Brad Kumar

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