ADC Awards

The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.

2023 ADC Awards - Brand / Communication Design

MASQUERADER

Agency GOO CHOKI PAR / Tokyo

Client Toppan Inc.

Category

Posters / Traditional - Series

Annual ID

ADC102_BCD058M

About the Work

A series of posters produced for the “Graphic Trial”, an exhibition planned by a printing company to explore the possibilities of printed expression.
We used a wax printing technique called “Wax Plus” to give transparency to paper and create poster works.

Poster expression from 2D to 3D.
We wanted to greatly exceed the mass of paper as a support medium by printing and change it into a different object.
By applying “Wax Plus” to the entire surface of the paper, the boundary between the front and back is blurred, and it expands from 2D to 3D.
In addition, a new texture and depth of tone have been obtained by reciprocating the reflection from the printed surface to the opposite surface.

The graphics created for this project are five masks.
Participants in this ball, called MASQUERADER, have different facial expressions on the front and back, and a layer of emotion is wriggling inside the mask.

2023 Awards

Total Points: 3

Merit Honor

Credits

Design Firm

GOO CHOKI PAR / Tokyo

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