ADC Awards

The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.

2023 ADC Awards - Brand / Communication Design

The Amazing Bottle

Agency TEN BUTTONS / Guangzhou

Client Beijing Contemporary Art Foundation(BCAF)


Posters / Traditional - Single

Annual ID


About the Work

The competition was co-organized by Coca-Cola China, MUJI and BCAF, and the judges included renowned designers such as Kenya Hara, Naoto Fukasawa and Wang Shu. The competition requires participants to use recycled materials of coke bottles to design, highlights the extraordinariness of recycled materials. The poster design of competition uses simple typography to create the circular rotation form, which is displayed through dynamic effect design. Printing poster rely on horizontal grid to fold, so that the poster becomes three-dimensional, to achieve the height matching of dynamic poster and static poster.

2023 Awards

Total Points: 3

Merit Honor


Design Firm

TEN BUTTONS / Guangzhou

Art Director

Tian Bo

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