ADC Awards
The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.
Category
Promotional / Wildcard
Annual ID
ADC102_BCD074M
About the Work
Tabio is a long-established sock manufacturer with a history of over 50 years. We aimed to renew the world view of the brand and update the possibilities and concepts of socks.
We created a typeface with socks on the letters so that the brand identity can be conveyed from the letters. The color of the sock part changes in conjunction with the dramatic photo.
2023 Awards
Total Points: 3
Merit Honor
Credits
Production Company
RCKT/Rocket Company* / Tokyo
Freelancer
Keiji Yano Yano
Art Director
Keiji Yano
Photographer
Kiyotaka Hamamura
Stylist
Shotaro Yamaguchi
Hair Styling
Kazuhiro Naka
Make-Up
Suzuki
Motion Design
Kairi Sato
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