ADC Awards

The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.

2023 ADC Awards - Brand-Side / In-House

Accessible Marketing playbook on All In

Agency Google Brand Studio / San Francisco + Canvas8 / London + DisabilityIN / Alexandria + LaVant Consulting / Los Angeles

Client Google

Category

Design for Good / Brand-Side / In-House

Annual ID

ADC102_BRS008S

About the Work

People with disabilities are not represented enough or as authentically as they should be in marketing. In addition, disabled people don't always have full access to the creative work companies put out into the world. All In, Google's Inclusive Marketing playbook, was built in partnership with leading organizations to change this.

In June 2022, Google expanded All In, launching an accessible marketing playbook, focused on disability inclusive marketing. The playbook and film, which launched at Cannes Lions, aims to change how advertising and media is made and experienced for the 1 billion people with a disability. A partnership with actor, author, and disability advocate Selma Blair and AndraƩa LaVant, a disability inclusion expert, helped strengthen and amplify the work.

2023 Awards

Total Points: 21

Credits

Agency

Canvas8 / London
DisabilityIN / Alexandria

Internal / In-House Agency

Google Brand Studio / San Francisco

PR / Marketing Agency

LaVant Consulting / Los Angeles

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