ADC Awards

The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.

2023 ADC Awards - Brand-Side / In-House

YouTube Shorts Drive-Thru

Agency Google Events + Experiences / San Francisco + MAS / New York + Saint Urbain / New York

Client YouTube

Category

Brand / Communication Design / Packaging Design

Annual ID

ADC102_BRS011S

About the Work

To get Gen Z talking about YouTube's new product YouTube Shorts, they partnered with 39 hyper-relevant Creators on limited edition snack foods - 'bite-sized YouTube'. Each item was completely custom and based on something iconic about that creator. For example, Benoftheweek got famous for making a video pretending to burn his mother's house down by microwaving a tin of beans, so he got 'explosive beans', dangerously spicy dried wasabi beans. Saucy Santana got 'cereal gworl' based on his iconic song 'material gworl'. The list goes on (and on, and on). Every product was taken from design through production in under 2 months, and then made available at a bonkers 90's inspired Drive-Thru restaraunt, and at home through an online competition.

2023 Awards

Total Points: 21

Credits

Agency

MAS / New York

Internal / In-House Agency

Google Events + Experiences / San Francisco

Design Firm

Saint Urbain / New York

Copywriter

Lizzy Hopkinson

Creative Director

Jack Colley
Tom Manion

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