ADC Awards

The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.

2023 ADC Awards - Brand-Side / In-House

YouTube Shorts Drive-Thru

Agency Google Events + Experiences / San Francisco + MAS / New York + Saint Urbain / New York

Client YouTube


Experiential Design / Consumer Experience

Annual ID


About the Work

To get Gen Z talking about YouTube's new product YouTube Shorts, they partnered with 39 hyper-relevant Creators on limited edition snack foods - 'bite-sized YouTube'. These collaborations were only available through the viewing or creation of YouTube Shorts, either at a bonkers 90's inspired drive-thru restaurant at Vidcon, or at home through our 'Make Shorts Get Snacks' competition.

2023 Awards

Total Points: 9



MAS / New York

Internal / In-House Agency

Google Events + Experiences / San Francisco

Design Firm

Saint Urbain / New York


Lizzy Hopkinson

Creative Director

Jack Colley
Tom Manion

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