ADC Awards
The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.
Category
Experiential Design / Consumer Experience
Annual ID
ADC102_BRS012B
About the Work
To get Gen Z talking about YouTube's new product YouTube Shorts, they partnered with 39 hyper-relevant Creators on limited edition snack foods - 'bite-sized YouTube'. These collaborations were only available through the viewing or creation of YouTube Shorts, either at a bonkers 90's inspired drive-thru restaurant at Vidcon, or at home through our 'Make Shorts Get Snacks' competition.
2023 Awards
Total Points: 9
Bronze Cube
Credits
Agency
MAS / New York
Internal / In-House Agency
Google Events + Experiences / San Francisco
Design Firm
Saint Urbain / New York
Art Director
Deborah Ho
Logan Kornhauser
Copywriter
Lizzy Hopkinson
Creative Director
Jack Colley
Tom Manion
Executive Producer
Elissa Brown Cicerone
James Richardson
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