ADC Awards
The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.
Category
Brand / Communication Design / Branding
Annual ID
ADC102_BRS013B
About the Work
Khortytsia Island occupies a special place in the history of Ukraine, but it’s mostly unknown to Ukrainians because the Museum of the Cossacks supplanted all its other attractive aspects. We were challenged to develop a tourism brand that would open the island to internal and external tourism, show its diversity and encourage people to explore Khortytsia.
This is the island of centuries-old history, amazing nature, breathtaking secrets, myths, and legends. The more you immerse yourself in the world of the island, the more its identity is revealed. So all design elements were created based on the real attributes of Khortytsia: flora and fauna, historical artifacts, images from myths and legends. The X sign is the first letter in the name of the island in Ukrainian and also a symbol of mystery, its meaning may be different for everyone. That’s why we took X as a basis and created 24 different logos.
It was important for us to create a design system that would only slightly open the curtain as if inviting everyone to get to know Khortytsia better, to get acquainted with the place of Ukrainian power. The mystique of the island is its superpower, so we decided not to hide but emphasize it.
For the first month, the project got 8M media impressions. 51 media mentioned us. Thousands of people discussed it on social nets. It appeared in the news reports on TV all over the country with the participation of the president and the First Lady.
2023 Awards
Total Points: 9
Bronze Cube
Credits
Agency
Bickerstaff.734 / Kyiv
Creative Director
Ilia Anufrienko
Motion Designer
Olexii Boiev
Strategist
Mariia Kochurenko
Account Director
Nataliia Blazhkun
Senior Designer
Kseniia Milchenko
Account Manager
Katerina Soboleva
Creative Enzyme
Andrii Bezliudnyi
Group Head
Maryna Cherniavska
Senior Strategist
Serhii Lizunov
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