ADC Awards
The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.
Category
Experiential Design / Digital Experiences
Annual ID
ADC102_BRS018B
About the Work
Welcome to Spotify’s first metaverse destination Spotify Island on Roblox. Spotify Island is a paradise of sound where fans and artists can connect through audio and play. We brought to life our brand’s visual identity from a 2D expression to a 3D immersive experience from our “like” hearts being used as tokens to custom speed tracks and beatmakers. At K-Park, fans received signed light sticks from Stray Kids, learned custom dance moves from choreographer Bailey Sok, and attended a virtual meet-and-greet with superstar SUNMI at K-Pop cafe. On Planet Hip-Hop, fans raced cars on the outer rings, and met Doechii in her swamp queendom. To conclude the year, we celebrated Wrapped on Spotify Island with 12
artists — including NewJeans, Calvin Harris and Bizarrap. In addition to creating avatars for each artist, we partnered with them on exclusive capsule collections inspired by their discographies.With 1.6 Billion global impressions and over 24.5 Million visits to Spotify Island on Roblox, Spotify continues to find new ways to connect creators and consumers.
2023 Awards
Total Points: 9
Bronze Cube
Credits
Internal / In-House Agency
Spotify In-House / New York
Production Company
The Gang
Media Distribution Company
UM Worldwide / New York
Executive Producer
Shayan Amir-Hosseini
ALP
Jake Baes
Max Weinstein
NyAsia Burris
Associate Director, Brand
Payman Kassaie
Associate Director, Music Marketing
Madison Pietrowski
Brand Design Director
Rebecca Lim
Brand Management
Simone Jackson
Business Development Director
Abby Stewart
Business Development, Associate
Nile Ravenell
Business Development, Partnership Lead
Helen Hubbard-Li
Creative Direction
Dominique Wynne
Carolina Perez-Siam
Edward Yeung
Ronald Lam
Creative Fellow
Alyssa Williams
Creator Marketing
Marc Inocencio
Director, Partnership Marketing
Alia Calhoun
Global Group Creative Director
Marie Ronn
Global Head of Brand Design
Rasmus Wangelin
Global Media
Alvin Benavides
Kaitlin Longworth
Global Strategy Lead
Meagan Dexter
Influencer Marketing
Will Stark
Integrated Production
Imani Dixon
Legal & Licensing Council
Ali Zeren
Claudia Stauss
Manager, Global + NA Influencer & Integrations
Christopher Hill
Manager, Social Media
Alexa Villareal
media
Mitch Ocran
Music Marketing
Zainab Hasnain
On Platform Marketing
Joshua Abah
Richelle Cyrus
Partner Marketing Lead
Shaun Horbochuk
Partner Marketing Manager
Sofia Henry
PR & Communications
Brittney LeRoy
Cj Stanley
Senior Manager, Music Marketing
Hyunjin Park
SENIOR PRODUCER
Gabija Blake
Sr. Art Director
Rainy Fu
Steven Conaway
Sr. Brand Manager, Campaign Lead
Mel Eisen
VP, Global Brand
Alexandra Tanguay
VP, Global Executive Creative Director
Alex Bodman
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