ADC Awards

The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.

2023 ADC Awards - Brand-Side / In-House

The Queen's Ball: A Bridgerton Experience

Agency Netflix + Fever + Shondaland

Client Netflix

Category

Experiential Design / Consumer Experience

Annual ID

ADC102_BRS033M

About the Work

Following the record-breaking success of Bridgerton seasons 1 & 2, The Queen’s Ball: A Bridgerton Experience was created as a unique fan experience designed to immerse attendees in the lavish world of Bridgerton and bring this exclusive world to them wherever they are. Netflix and Shondaland effortlessly transported Bridgerton viewers into a reimagined Regency-era London, capturing hearts around the globe as fans connected with every aspect of the series – from its delightful characters to the costume design, art and set direction to the unforgettable soundtrack, and clever voice over. During the 90-minute experience, these elements are brought to life for fans in full regal fashion with a combination of free-roam immersive spaces and a theatrical performance unlike anything else of its kind. Highlights include: -Guests can pay a visit to Madame Delacroix's Modiste to admire the Ton’s most brilliant fashion trends, including costumes worn by actors from the series. -Throughout the night, guests are led through the experience via a live audio broadcast from “Lady Heartell,'' who shares clever and regal remarks, but whose identity remains a mystery until the very end of the experience where she reveals herself. -During the performance in the main ballroom, production elements include a live quartet playing Bridgerton’s memorable soundtrack, beautiful scenery befitting of Her Majesty, and theatrical lighting that accompany our professional dancers who share their Bridgerton inspired love story through modern and acrobatic dance. Guests of The Queen’s Ball span multiple generations and all cultures, and have celebrated some of life's greatest moments, including 43 marriage proposals and counting! The experience has seen more than 188,000 guests to date, 812M social media impressions, and has received glowing reviews in more than 1,100 pieces of media coverage from outlets including The New York Times, Variety, The Hollywood Reporter, and Los Angeles Times.

2023 Awards

Total Points: 3

Merit Honor

Credits

Agency

Fever

Client / Brand

Netflix

Production Company

Shondaland

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