ADC Awards
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Voice Watch
Agency DENTSU INC. / Tokyo + Data Artist Inc. / Tokyo + DENTSU LIVE INC. / Tokyo + SHINDII, LLC. / Tokyo
Category
Innovation
Annual ID
ADC102_EXP012M
About the Work
The world’s roughly 200 million visually impaired people have been excluded from the excitement of live sporting events. Visual impairment makes it difficult to follow a game and to enjoy the action live with others. As we discovered, this stems from the information gap with regular spectators. Even as more people with disabilities participate in sports through the Paralympics and other events, accessibility in sports viewing is still lacking. Envisioning a barrier-free future where people of all abilities can enjoy the same live sports events, we launched this project to assist the visually impaired in enjoying motorsport.
From seeing the game, to hearing the game. We developed Voice Watch, the world’s first play-by-play commentary AI, to enable visually impaired people to follow live races. Voice Watch consists of three different AIs: an object recognition AI, a sign detection AI, and a speech frame AI. The object recognition AI serves as the visually impaired person’s eyes, using cameras to distinguish the cars and grasp the unfolding race. The sign detection AI analyzes real-time driving data to swiftly identify signs of major changes in the race. For the speech frame AI we analyzed 50 hours of play-by-play audio from Japan’s most renowned professional race commentator, distilling this expertise into unique speech frames.The technology converts various kinds of race data into audio, providing commentary for visually impaired spectators at circuits without live commentary. Voice Watch automatically generates live commentary to create a new motorsport spectator experience: “hearing” the race.
2023 Awards
Total Points: 3
Merit Honor
Credits
Agency
Dentsu Inc. / Tokyo
Production Company
SHINDII, LLC. / Tokyo
CRITE LABEL Inc. / Tokyo
Art Director
Seri Tanaka
Creative Director
Kazuhiro Shimura
Data Scientist
Hatsumi Suzuki
Samaneh Arzpeima
Photographer
Hirohito Hiraga
Planner
Ryo Seki
Susumu Tomita
Accessibility Director
Kaoru Miyabe
Account executive
Masafumi Kodama
Agency In-House Production
Data Artist Inc. / Tokyo
Dentsu Live Inc. / Tokyo
Dentsu Data Artist Mongol Inc. / Ulaanbaatar
AI Engineer
Bilegsaikhan Bayarsaikhan
Gankhurel Jamsran
Bridge Engineer
Oyunkhand Erdenebaatar
Tuguldur Altanbagana
Event Assistant Director
Yumina Odagiri
Event Director
Kaoru Aoki
Film director
Tomoyuki Kato
Film producer
Takafumi Shindo
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