ADC Awards
The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.
Category
Digital Experiences / Augmented / Mixed Reality
Annual ID
ADC102_EXP020M
About the Work
Nike has always been at the forefront of technology, leveraging innovation as a way to help people push further. And while it continues to help athletes run faster, we used it in a way to help more athletes run, period.
Because while many love the sport, Gen Z struggles to relate to the highly competitive, elite running scene. To bring them in, we needed to reframe how they see it.
By designing the world’s first AR run, we helped athletes see running through a new lens, creating a more inviting, less serious vision for the future of sports.
Because while many love the sport, Gen Z struggles to relate to the highly competitive, elite running scene. To bring them in, we needed to reframe how they see it.
By designing the world’s first AR run, we helped athletes see running through a new lens, creating a more inviting, less serious vision for the future of sports.
2023 Awards
Total Points: 3
Merit Honor
Credits
Agency
R/ga Us
AR Developer
plai / London
OOH Media Agency
Billups / Portland
Social Media Platform
Snap / Santa Monica
Related Awards
