ADC Awards
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Category
Live Experiences / Installations
Annual ID
ADC102_EXP023M
About the Work
The Shape of Dreams is a new exhibit at the Dalí Museum that explores 500 years of dream-inspired paintings, from the Renaissance to Surrealism. The museum gave us this question: How can we bring visitors even closer to these artistic styles and offer them a unique look into the mysterious world of their own dreams? Our solution: The Dream Tapestry.
The Dream Tapestry is a first-of-its-kind interactive experience at the Dalí Museum in which visitors can turn their dreams into art. We partnered with OpenAI to bring DALL·E to the Dalí, allowing museum visitors to create original, realistic dream paintings from a text description.
Then we took this new technology a step further by using AI to turn the personal dream paintings into collective dreams, offering visitors an immersive experience in which they can actualize symbols and images from their own subconscious and join them with those from others, giving them a broader perspective of shared dreams. Every few minutes, six dream paintings are stitched together by the AI to generate a Dream Tapestry.
With over 38,000 dreams created to date, the result is an ever-growing series of entirely original Dream Tapestries, exhibited on the walls of the museum. This project is OpenAI’s DALL·E museum debut, and it brings a larger audience closer to the world of art through an exciting and new technology.
2023 Awards
Total Points: 3
Merit Honor
Credits
Agency
Goodby Silverstein & Partners
Post Production Company
Elevel / San Francisco
Fides
Creative Director
Mike Landry
Creative Technologist
Joshua Blair
Shan Jin
Director of Photography
Jason Young
Editor
Russel Fong
Executive Producer
Tena Goy
John Dutton
Producer
Jackie Nelms
Associate Creative Director
Patrick Matzenbacher
Ricardo Matos
Account Manager
Daney Ramirez
CHIEF OPERATING OFFICER
Kathy Greif
Co-chairman
Jeff Goodby
Composer & Sound Engineer
Nicholas DeMatteo
Creative Technologist Company
Minds Over Matter
Creative Technology Concept
Minds Over Matter
Digital Experiences Director
Beth Harrison
Director of Artificial Intelligence
Nathan Shipley
Director of Business Affairs
Judy Ybarra
Director of Elevel
Michael Damiani
Director of Film Content
Jp Patterson
Director of production
Jim Haight
Dream Theory Consultant
Michaela Costello
Executive Director
Hank Hine
Facilities Director
Brian Iacofano
FIDES Lead Designer
Kevin Veitch
FIDES Lead Fabricator
Johnny Harrison
Lead Creative Technologist
August Björnberg
LINE PRODUCER
Nicole Gonzalez
Marketing director
Beth Bell
Minds Over Matter Associate Creative Director
Naohito Haitani
Minds Over Matter Principal Content
Marc Melzer
Minds Over Matter Principal Creative
Travis Threlkel
Minds Over Matter Principal Design Strategy
Alex Oropeza
Motion Artist
Natasha Candelaria
Nick Bizzack
Zachary Seidner
SENIOR PRODUCER
Severin Sauliere
Video production
Minds Over Matter
WinnePeg Productions
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