ADC Awards

The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.

2023 ADC Awards - Experiential Design

Stranger Things: The Experience

Agency Netflix + Fever + Mycotoo

Client Netflix

Category

Live Experiences / Live Event

Annual ID

ADC102_EXP025M

About the Work

Co-produced by Netflix and Fever, Stranger Things: The Experience takes fans of the global hit series inside some of its most iconic settings on an intimate guided adventure alongside their favorite characters. The groundbreaking experience launches guests on a perilous adventure through the darker side of Hawkins, including the infamous Hawkins Lab and the Upside Down. The storyline was newly developed exclusively with the show’s creators and propels guests into a parallel universe where they must run the gauntlet of terrors lurking in the dark and unlock their secret powers to help save the town. Stranger Things: The Experience is an immersive experience from start to finish, setting a new bar for immersive experiences. Innovative production details include: -Live character performances that integrate with an epic 3D media finale -Brand new characters (developed with the show’s creators) played by local actors, directly interacting with guests and using practical theatrical effects and projected media to make the scene come to life -Voice-overs and video content from the show’s actors -Combining dimensional set design with visual media effects to bring characters and Demogorgons to life all around the guests After their perilous escape from the Upside Down, fans arrive at an immersive Food & Beverage and retail hub celebrating the most visually iconic locations of Stranger Things. Here, fans are free to explore (and take pictures of) every element of the Stranger Things world, such as Scoops Ahoy ice cream and the Palace Arcade. Stranger Things: The Experience has hosted more than 587K guests and sold out shows in major markets. With a consumer rating of 4.63/5, near-perfect audience rankings, 1.28B+ social media impressions and 48.5B+ media impressions, this has proven to be one of Netflix's most successful experiences.

2023 Awards

Total Points: 3

Merit Honor

Credits

Agency

Fever

Digital Agency

Mycotoo

Client / Brand

Netflix

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