ADC Awards
The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.
Category
Live Experiences / Guerrilla / Stunt
Annual ID
ADC102_EXP027M
About the Work
After a long pandemic, people didn’t just want to travel again, they want the most memorable experiences of their lives. So Hilton, the world’s most recognizable hotel brand, provided just that; a one-of-a-kind, memorable and exclusive stay for golf lovers.
Introducing HILTON ON THE GREEN, a first-of-its-kind, pop-up hotel located right on a PGA tournament course. Hilton’s custom-built, 200sqft hotel experience was made and sourced from sustainable Canadian materials and gave six lucky golf fans the stay of a lifetime, right off the green. To showcase Hilton’s luxurious amenities and allow Canadians to truly experience the brand, we created a contest that allowed six lucky golf fans the stay of a lifetime: in a one-of-a-kind, pop-up Hilton hotel, right on the tournament course at the 2022 RBC Canadian Open and CP Women’s Open. Just as people were starting to travel again, we kept Hilton top of mind through amplification.
2023 Awards
Total Points: 3
Merit Honor
Credits
Agency
FUSE Create / Toronto
Production Company
Artam Design Inc. / Toronto
Art Director
Patrick Carter
Copywriter
Sam Rudykoff
Creative Director
Patrice Pollack
Executive Creative Director
Steve Miller
Photographer
Bryan Ulrich
Jake Killorn
Videographer
Stephen Weir
Account Coordinator
Caeleb Quinn
account director
Ashley Sommerville
Creative Strategist
Nicole Eum
Director, Creative Strategy
Jacquie Kostuk
Director, Production
Anthony Mayes
Group Account DIrector
Zach Wright
Integrated Producer
Terra Stephen
Other
Becky May
Darren Marranca
Production coordinator
Raphaele Sohier
Production manager
Amanda Fusco
Public Relations Manager
Vanessa Francone
Related Awards
