ADC Awards

The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.

2023 ADC Awards - Gaming

The Walking Dead – Pathways

Agency Josephmark

Client The Walking Dead


Gaming / Narrative

Annual ID


About the Work

There’s a lot of pressure when you take a pop-culture juggernaut like The Walking Dead franchise and expand that world into an entirely new realm of a Google Voice Activation. But Breeder and Josephmark were up to the challenge, with an acclaimed repertoire in expanding high-value IP like Jurassic World and The Expanse. In a mammoth undertaking between production partners AMC, Folklore, Xandra, TalkVia, Breeder and Josephmark led the creation of a Google Voice Action that would demonstrate voice-first platforms as a promising environment for interactive storytelling. The Walking Dead–Pathways is an original scripted interactive Google Action that places you in the middle of The Walking Dead Universe with 6 hours of entirely new stories and characters. Users are enrolled as a nameless female protagonist who leads a team through a unique story. Choose 2 of 3 additional team members, take them to 1 of 2 locations, and make 6 key decisions in each storyline. In total, the expansive story required 4 writers for just over 3 months to knock out the 215,000 word script from a blank page start. The final product contained 6 unique narrative frameworks with 3 alternate endings each for a total of 6 hours of gameplay.

2023 Awards

Total Points: 45




Creative Director

Alex Naghavi

Executive Producer

Zach Johnson


Darya Shnykina

Sound Designer

Folklore Sound

Additional Motion Designer

Ryan McShane

Additional Writing

Craig Bentick
Gianni Balatti-Hill
Richard Labrooy

Lead Sound Designer/Editor

John Pata

Motion Director

Dan Rice

Narrative Designer/Lead Writer

Dominic Crisci

Voice Actor

Cody Tesnow
Teisha Wheaton
Courtney Williams
Kyle Gold

Voice Actors

Lauren Gaw

Voice App Development & QA

Bryce Woods
Dj Tusler
Paige Harkness

Voice App Development Studio


Voiceover Recording

California Music

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