ADC Awards
The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.
Category
Gaming / Game Trailer
Annual ID
ADC102_GAM011S
About the Work
Gotham Knights had a serious challenge ahead of them; the first new game that takes place in Gotham City in over 7 years and the most iconic part of it, Batman, is dead. We had to build interest around the four playable orphans: Robin, Batgirl, Redhood and Nightwing for a mass audience who knows little to nothing about these heroes. So, we took a different approach in our Cinematic Launch trailer. Instead of the usual action and heroics we aimed to showcase these characters vulnerabilities and treat them in the exact opposite way Batman is traditionally treated in these kinds of films. We used a more empathetic approach to tap into a younger and more progressive gaming audience to help make Gotham Knights a top 20 game in sales for 2022.
2023 Awards
Total Points: 21
Silver Cube
Credits
Agency
Razorfish / New York
Production Company
Plastic Wax / Sydney
Chief Creative Officer
Anthony Yell
Brian Carley
Creative Director
Robert Rooney
Executive Producer
Jenny Lee
Producer
Jason Fuhrman
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