The Callisto Protocol is one of the most highly anticipated video games in years. A terrifying, visceral sci-fi survival horror, Striking Distance Studios tasked us with stoking the imagination of the public with the horrors awaiting them on Callisto and within the bowels of Black Iron Prison.

'Rise, Dead Man' combines live-action and VFX to explore the layers of fear that are infused throughout the video game.

Using two interconnected timelines, the spot follows Jacob, brought to life by Josh Duhamel, from the beginning of his story, with his varying emotions and physical experiences juxtaposed against the horrors he must survive and escape through his journey - on both the exterior of Callisto and within the bowels of Black Iron Prison.

He’s been beaten down, through hell and back, but does he have just enough left inside him to keep fighting?

The Trailer premiered during the first half of the NFL Thanksgiving match-up between the Dallas Cowboys & New York Giants, which now ranks as the most-watched regular season NFL football game on any network on record, garnering nearly 42M P2+ viewers.

In addition, the Trailer's presence in World Cup matches and other tentpole viewing activity in the US, UK, France and Germany brought The Callisto Protocol to worldwide audiences. The Trailer contributed to a Linear TV campaign that amassed 250M+ impressions across key territories, and enticed gamers around the world to immerse themselves in the harrowing experience of The Callisto Protocol firsthand.