ADC Awards

The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.

2023 ADC Awards - Gaming

The Cathedral of Diablo

Agency 72andSunny / Los Angeles

Client Blizzard


Gaming / Game Trailer

Annual ID


About the Work

Blizzard Entertainment is fueling anticipation for the release of Diablo IV, the latest instalment in its hit gothic video game series, by taking over a mediaeval gothic cathedral in France and adorning its ceiling and walls with a 160-foot long, Renaissance-inspired mural. Called “The Cathedral of Diablo”, the installation is part of a wider launch which promotes two Beta weekends ahead of Diablo IV’s release on June 6, 2023. The mural combines the epic scale and storytelling of Michelangelo’s Sistine Chapel frescoes with the drama of Caravaggio’s chiaroscuro technique. It follows the Diablo IV player’s journey into The Burning Hells to battle Lilith, the Queen of Hatred, giving viewers a tantalising glimpse of some of the characters and stories they will encounter on the way.

2023 Awards

Total Points: 9



72andSunny / Los Angeles

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