ADC Awards

The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.

2023 ADC Awards - Illustration

Something To Offend Everyone

Agency MullenLowe U.S. + Brooklyn Film Festival

Client Brooklyn Film Festival

Category

Advertising / Series

Annual ID

ADC102_ILT001G

About the Work

Background: Unlike other major film festivals, the Brooklyn Film Festival prides itself on never censoring filmmakers, allowing them to express themselves in any way they see fit. Every year they strive to showcase a diverse range of narratives, sensibilities, and arguments that explore every aspect of human reality from different points of view. Insight: The fear of offending someone in today’s politically correct climate can lead to self-censorship, making it impossible to have open and honest conversations. If we’re not open to listening to and understanding what other people have to say, we’ll never be able to learn from each other and grow as individuals. Idea: We wanted to bring to life the concept in a way that was purely visual, embracing the power of the medium and its simplicity. We came up with a series of characters who would always be annoyed in weird, fun ways, making fun of the very people who are most likely to be offended by the Brooklyn Film Festival’s free exchange of ideas. We worked hard to define a unique style that wasn’t anthropomorphic but felt deeply human at the same time. Results: The campaign increased online search for the Brooklyn Film Festival by 32%, which led to an unprecedented lift in attendance. Ticket sales grew by 26% compared with 2021, its most attended year. Most importantly, film submissions for the 2023 festival have seen a new high; in just three months, submissions for the 2023 BFF increased by more than 40%.

2023 Awards

Total Points: 45

Credits

Agency

MullenLowe U.S.

Client / Brand

Brooklyn Film Festival

Production Company

Smuggler / New York

Music / Sound Production Company

Yessian / New York

Post Production Company

The Mill / New York

Editing Company

Friendshop / New York

Media Distribution Company

MediaHub / New York

Director

Randy Krallman

Editor

Ben Suenaga

Executive Creative Director

Ricard Valero

Group Creative Director

Rich Singer
Zack Menna

Associate Creative Director

Alice Burton

Design Director

Marcio Doti

Project Manager

Olivia Scala

BFF Director of Development

Susan Mackell

BFF Executive Director

Marco Ursino

BFF Production Manager

Alessandra Cronin

Brand Strategist

Hunter Kelly

CEO

Lee Newman

Color

Company3

Group Account Director

Greg Masiakos

Head of Brand & Communications

Lu Borges

Head Of Design

Joao Paz

Head of strategy

Jonny Gadd

Illustration Company

FOREAL / Trier

Junior Art Director

Ayanna Wallace

Junior Copywriter

Christinna Oree

Managing director

Rebekah Pagis

Music Supervision

Promo

SENIOR PRODUCER

Jacob Vogt

SVP, Executive Director of Integrated Production

Lisa Setten

VP Associate Director, Business Affairs

Maria Rougvie
Vanessa Fazio

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