ADC Awards

The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.

2023 ADC Awards - Illustration

Reebok x FTMD. CL Legacy AZ Voyage 79F

Agency Space Dawg Studio / Petaling Jaya + Mo Sheng Ren / Petaling Jaya

Client Reebok


Animation / Single

Annual ID


About the Work

Voyage 79F seamlessly blends Reebok's contemporary CL Legacy AZ silhouette with a retro-futuristic aesthetic, incorporating FTMD colour perspective. The animation takes inspiration from the Space Age of the 1970s, depicting an otherworldly expedition through imaginative space travel fantasies of the past. The 70s-themed background music perfectly complements the retro vibe of the Reebok Classic Leather.

2023 Awards

Total Points: 21


Design Firm

Mo Sheng Ren / Petaling Jaya

Production Company

Space Dawg Studio / Petaling Jaya


Michael Lim


Marcus Lim

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