ADC Awards
The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.
Category
Animation / Single
Annual ID
ADC102_ILT014S
About the Work
Voyage 79F seamlessly blends Reebok's contemporary CL Legacy AZ silhouette with a retro-futuristic aesthetic, incorporating FTMD colour perspective. The animation takes inspiration from the Space Age of the 1970s, depicting an otherworldly expedition through imaginative space travel fantasies of the past. The 70s-themed background music perfectly complements the retro vibe of the Reebok Classic Leather.
2023 Awards
Total Points: 21
Silver Cube
Credits
Design Firm
Mo Sheng Ren / Petaling Jaya
Production Company
Space Dawg Studio / Petaling Jaya
Animator
Michael Lim
Composer
Marcus Lim
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