ADC Awards

The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.

2023 ADC Awards - Illustration

Give Where You Live

Agency Kin / New York + Buck / New York + Mailchimp / Atlanta

Client Mailchimp


Animation / Single

Annual ID


About the Work

Give Where You Live is an initiative designed to drum up interest, visibility, and donations for small, local nonprofits. With an integrated campaign that included an animated anthem film, a website that doubled as a recommendation engine, and a partnership with the NFL, we started a movement that drove generosity, donations, and community pride. We wanted to bring people into a world of creative craft and charm, drawing attention to the importance of local philanthropy. Our message had to be engaging and optimistic, never preachy. So we developed a delightful animated world, populated with hand-drawn characters and original music to invite everybody in. The technique stood out from the category and allowed us to create a modular narrative structure. This way, we could bookend bespoke, location-specific stories with graphic campaign elements that traveled across cities and touchpoints. We threw the kitchen sink at developing the animation for this project: pen, pencil, charcoal, marker, tablet, shape animation, cel animation, a little bit of subtle 3D, loads of coffee, tons of hours, late nights, and elbow grease. Even some clever post effects that make things not-drawn-by-hand look like they were. Every frame is lovingly hand-crafted, penciled, and polished with the same level of care and dedication that the local legends we’re championing put into their work.

2023 Awards

Total Points: 21



Kin / New York

Client / Brand

Mailchimp / Atlanta

Production Company

BUCK / New York

Music / Sound Production Company



Seo Ju Park

Strategy Director

Yi Chen


Kwame Taylor-Hayford
Sophie Ozoux

Partner Lead

Jessie Mizrahi

Sr. Director, Brand Marketing & Content

Michael Mitchell

Sr. Director, Corporate Citizenship

Lain Shakespeare

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