ADC Awards

The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.

2023 ADC Awards - Illustration

walk, walk,

Agency DENTSU INC. / Tokyo

Client Dentsu Advertising Awards 75th Anniversary 

Category

Animation / Single

Annual ID

ADC102_ILT026B

About the Work

Brand-building in a world upended by climate change, war, economic uncertainty, and a global pandemic can feel like a long walk along a lonely road. Our creative work visually expresses the trials and rewards of this journey, as well as the idea that they are experienced by all brands in their own way. We used hand-drawn illustrations and frame-by-frame animation to convey a sense of the day-to-day effort involved in brand building, and sought to inspire brands with hope and determination by reminding them that their seemingly solitary journey is in fact shared by all brands in this era.

2023 Awards

Total Points: 9

Credits

Agency

Dentsu Inc. / Tokyo

Production Company

Plug Ltd. / Tokyo
FIELD MANAGEMENT EXPAND Inc. / Tokyo

Art Director

Kimiko Sekido

Creative Director

Haruko Tsutsui

Editor

Yuta Harasawa

Executive Creative Director

Yoshihiro Yagi

Photographer

Ryo Funamoto

Producer

Yuta Harasawa

Film director

Takeshi Izumida

Music

Erik Reiff
Kenny Dallas

Offline Editor

Kyohei Kaneko

Photo Producer

Kumiko Morita

Production Manager

Kanae Harada

Sound Effect

Masato Nakamura

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