ADC Awards
The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.
Category
Animation / Single
Annual ID
ADC102_ILT033M
About the Work
Maker's Mark, with its iconic red wax seal, is a handcrafted whisky made using time-honored methods. Each bottle is handmade with care, like a gift. We worked with Maker's Mark to run a special campaign in which participants could have the name of a precious someone printed on the bottle's label, to gift as a sign of gratitude.
For the communication content, we decided to use hand-drawn animation to match the handmade concept of Maker's Mark, featuring a heartwarming story set in the fictional Thanks Factory, a workshop that prints the personalized labels.
The animated video is the work of one animator, who spent xx months drawing all of the frames.
Upon release, the video was quick to take off on social media, and the campaign enjoyed record-breaking success.
2023 Awards
Total Points: 3
Merit Honor
Credits
Agency
Six Inc.
Hakuhodo Inc.
Design Firm
HAKUHODOCREATIVE VOX Inc. / tokyo
NAUTILUS-GOco.,ltd / tokyo
Production Company
TOHOKUSHINSHAFILMCORPORATION / tokyo
Art Director
Ryusuke Tanaka
Copywriter
Mutsumi Bando
Ayano Matsuda
Creative Director
Shin Takaue
Takeshi Nozoe
Director
Yoshiki Imazu
Music Supervisor
Katsuya Yamada
Producer
Takaya Ohmura
On Matsui
Planner
Akira Kojima
Business planner
Nanako Sugimoto
Business Producer
Yoshihiro Ishihara
Executive Manager
Shunsuke Ito
Production manager
Eitaro Yajima
Related Awards
