ADC Awards
The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.
TBWA Brand Design System
Agency TBWA\Chiat\Day / Los Angeles + Fuze Image / Curitiba + Plau Design / Rio de Janeiro + TBWA\Worldwide / Los Angeles
Category
Branded Identity / Series
Annual ID
ADC102_ILT042M
About the Work
Decades ago, we pioneered Disruption® as a business transformation methodology and, as a result, we have created some of the world’s most iconic work. Disruption® is not a catchphrase or a trend. It’s in our DNA –– it informs our mindset and our behavior. We don’t dabble in it. We embody it, day in and day out. It’s how we’ve created some of the world’s most iconic brands and work.
As we live our value Always In Beta, we need to continually evaluate our own TBWA brand. In applying our legendary Disruption® methodologies to our own business, we have evolved our position from being a traditional advertising agency to a total brand experience company. As we evolve, our identity must evolve alongside it.
TBWA is a creative Collective with nearly 300 offices around the world. Each office has its own personality and special skills, and the cities our people hail from have unique cultures. While we thrive on our differences, we are united by our common language of Disruption®. Our refreshed design system incorporates and illustrates our Collective presence in ways past iterations of our identity haven’t expressed.
2023 Awards
Total Points: 3
Merit Honor
Credits
Agency
TBWA\Chiat\Day / Los Angeles
TBWA\Worldwide / Los Angeles
Production Company
Fuze Image / Curitiba
Plau Design / Rio de Janeiro
Chief Creative Officer
Renato Fernandez
Motion Designer
Patrick Neves
Pedro Gebara
Senior Designer
Gabriel Menezes
Associate Design Director
Thiago Matsunaga
Associate Strategy Director
Hannah Barr
Brand Design Director
Monica Gelbecke
Coder
Andre Burnier
Craft Production Manager
Alessandra Horn
Design Production Assistant
Giselle Vargas
Founder
Carlos Mignot
Rodrigo Saiani
Global Chief Creative Experience Officer
Ben Williams
Global Chief Design Officer
Bruno Regalo
Partner
Daniel Klock
Marcio Bueno
Senior Brand Manager
Taylor Williams
Related Awards
