ADC Awards
The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.
Category
Branded Identity / Series
Annual ID
ADC102_ILT045M
About the Work
Having secured an exclusive partnership with Square, Australian venture Paypal Plane was gearing up to launch into the US market under a new name – Billycart – and needed a bold brand to cut through the busy fintech space. Our challenge was to create a brand capable of cementing itself as the industry leader in connecting people with their payments while appealing to businesses and customers alike.
The final brand is human, adaptable, solid and clever, communicating excitement and trust while going above and beyond what people expect to see in the market. Using the movement of a Billycart as inspiration, we ensured this brand emoted forward progression and fluidity. Partnering delightfully quirky bespoke 3D characters that represent Billycart’s small business owners with a bold black and white colour palette, the visual identity is memorable and distinguished against the saturated colourful array of competitors in the fintech market. Energetic visual designs and animated assets were used to elevate a sense of delight throughout the brand.
2023 Awards
Total Points: 3
Merit Honor
Credits
Agency
Josephmark
Creative Director
Alex Naghavi
Producer
Val Moon
Steph Walsh
2D Illustration & Animation
Ryan McShane
3D Illustration
Joe Melhuish
Content Lead
Grace McCarter
Design Lead
Meghan Armstrong
Motion Design
Dan Rice
Grayson Huddart
Michelle Weiss
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