ADC Awards

The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.

2023 ADC Awards - Illustration

Zebra Beer

Agency ShenZhen Lingyun creative packaging design Co.,Ltd. / ShenZhen

Client Kadenburg beer (China) Co., Ltd

Category

Packaging / Single

Annual ID

ADC102_ILT057M

About the Work

This is a beer from China, called "Zebra". The taste of this product is "Belgian Wheat Beer". Combining the name of the product, we have drawn a group of illustrations in the product. The contents of the illustrations combine the elements of the big square in Brussels, Belgium, happy people and zebras to interpret the design vision of a group of unique brands. The tone of black and white also comes from the black and white color matching of zebras, while the green embellishment also hopes to add an active atmosphere and attract younger consumers. In addition, on the front of the outer box, we directly express the combination of a group of grass and bar codes, integrating zebras into it, which is simple, but also forms a unique visual symbol.

2023 Awards

Total Points: 3

Merit Honor

Credits

Design Firm

ShenZhen Lingyun creative packaging design Co.,Ltd. / ShenZhen

Chief Creative Officer

XiongBo Deng

Illustrator

Hui Li
Xing Liu

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