ADC Awards
The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.
Category
Animation / Single
Annual ID
ADC102_ILT075M
About the Work
The idea has a similar camera movement as the first idea, from the bottom to the top, but ends in the firework scene.
The narrative goes: A baby rabbit jumps up the boxes to wake up two of its fellow baby rabbits, they gathered in front of the stary night and watch fireworks with its family.The rabbit jumps to a high place, which means good luck.
2023 Awards
Total Points: 3
Merit Honor
Credits
Agency
SpaceCat
Client / Brand
Hermes
Production Company
Vela Studio
Freelancer
Di Yu Zhao
Sound Designer
Dou Dou
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