ADC Awards

The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.

2023 ADC Awards - Interactive

The Singularity BTS

Agency Squarespace + Smuggler / Los Angeles

Client Squarespace


Video / Online Video

Annual ID


About the Work

Squarespace is a website that makes websites. In our 2023 Super Bowl commercial, this realization sends actor Adam Driver on an epic journey to the fraying edges of reality, where he spawns multiple versions of himself and ultimately triggers “The Singularity” — the end of our physical reality and the beginning of something new.

For the behind the scenes teaser that introduced the campaign we doubled down. If there are multiple Adam Drivers in the Super Bowl commercial, then there must have been multiple Adam Drivers on set when we made it, right? In the film, we see them chat, goof around and fill the time in between shots.

2023 Awards

Total Points: 21


Internal / In-House Agency


Production Company

Smuggler / Los Angeles

Music / Sound Production Company

Heard City

Post Production Company

Coffee & TV
Squarespace In House

Art Director

Alex Thompson


Pepe Hernandez

Creative Director

Mathieu Zarbatany


Wan Kang


Sarah Harvey

Motion Designer

Christina Lu
Videl Torres


Spencer Blake

Design Director

Satu Pelkonen


Siman Li

Head of Production

Erica Kung

Senior Designer

Ryan Carrel
Zoonzin Lee

Business Affairs

Kiersten Bergstrom-Pavlik
Michelle Crane


David Lee

CEO, Copywriter

Anthony Casalena

Design Lead

Albert Chang

Production Designer

Alex Tutelian


Marisa Wasser
Sion Prys
Wes Falik

Senior Retoucher

Derek Kalisher
Sara Barr

Staff Photographer

Craig Reynolds

VP, Creative

Ben Hughes

Web Development

Active Theory

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