ADC Awards
The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.
The Temple
Agency Design Bridge and Partners / Hong Kong + Two AM Music Global / Kuala Lumpar + Le Polish Bureau / Lodz
Category
Craft in Online / Mobile Apps / Art Direction
Annual ID
ADC102_INT021B
About the Work
Taikoo Li, an iconic hospitality, entertainment and retail destination in Chengdu, China, was forced to go quiet through long covid lockdowns across the country. The brand needed a way to reconnect and reengage patrons with their unique flavour of experience... from home.
Our solution was to design a digital platform that reimagines the contemporary experiences of Taikoo Li and celebrates its cultural heritage and unrivalled reputation as a patron and collector of the arts. We designed a digital sanctuary outside the limits of time and space, created as a spiritual home for the arts, self-expression and subtle connections to the retail experience.
We named this ‘The Temple’, inspired by the ancient Daci temple that lies at the centre of Taikoo Li’s streets and lanes. One of the oldest in China, dating back to the 3rd century this iconic temple has been rebuilt, restored and renovated countless times in its long history, and this digital incarnation formed a new chapter.
The Temple is constructed into three distinct rooms – The House of Light, The Blossom Garden, and The Infinity Tower. Each of the rooms is inspired by rituals within the Daci Temple, from observing the movement of light and shadows that reveal inner meaning, to releasing a koi carp, and the melody of interactive singing bowls and water meditation. We worked with three artists to create bespoke digital art pieces for each of the rooms, and launched the platform through WeChat to all of Taikoo Li’s followers, fans and patrons.
2023 Awards
Total Points: 9
Bronze Cube
Credits
Agency
Design Bridge and Partners / Hong Kong
Production Company
Le Polish Bureau / Lodz
Music / Sound Production Company
Two AM Music Global / Kuala Lumpar
Creative Director
Tim Brown
Senior Designer
Kitty Chan
Client director
Claudia Li
Client Manager
Eugenia Chui
Creative Developer
Paola Demichelis
Creative Digital Director
Jessica Tan
Senior Strategist
Doris Wu
Irene Wu
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