ADC Awards
The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.
Category
Video / Interactive Video
Annual ID
ADC102_INT039M
About the Work
Despite the 2022 Super Bowl halftime show being the greatest celebration of West Coast hip hop in history (in a stadium just a stone’s throw away from where the sub-genre was born, no less), there was no way for local fans, for whom it arguably mattered the most, to score a ticket.
So, Pepsi and Verizon created Ultra Pass: an immersive 360 experience that used 360 8K cameras along with America’s most reliable 5G network to let half a million fans virtually gatecrash the stadium… past the VIPs in the stands… and onto the stage itself.
2023 Awards
Total Points: 3
Merit Honor
Credits
Agency
R/ga Us
Brand
Pepsi / Purchase
Live Events in VR
Six Degrees / Irvine
Software Company
8th Wall / Palo Alto
Telecom
Verizon / Basking Ridge
XR agency
TRIGGER / Los Angeles
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