ADC Awards
The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.
Category
Craft in Motion / Film / Direction
Annual ID
ADC102_MOT018S
About the Work
Selling young girls for marriage is not only considered normal in Mexico, but those who attempt to escape are prosecuted and punishable by law. This World Children’s Day, we partnered with Yo Quiero, Yo Puedo and Oriental Films to educate people on a gruelling reality that’s rarely discussed. I’m a Criminal tells the real-life story of 13-year-old Angelica who was sent to jail in 2021 for attempting to escape her arranged marriage. Every year in Mexico, over 300,000 girls share Angelica’s fate. Our film shows it bluntly and encourages viewers to support Girls Not Brides—an organisation that supports victims.
2023 Awards
Total Points: 21
Silver Cube
Credits
Agency
Media.Monks / Mexico City
Production Company
Oriental Films / Mexico City
Art Director
Amilcar Espadasi
Cristhian Camilo Hurtado
Copywriter
Alejandro Tamayo
Cristian Burgos
Diego Ángeles
Creative Director
Alejandro Tamayo
Director of Photography
Santiago Cantillo
Editor
Saulo Corona
Executive Creative Director
Alexis Ospina
Executive Producer
Lola Muro
Mauricio Clavijo
Sound Designer
Emile Gutierrez
Ivan Gonzalez
Prado Sur
Casting Director
Esbeydy Gomez
Guiliana Panvini
Co-founder
Bruno Lambertini
Ignacio Liaudat
colorist
Nadia Khairat
First Director's Assistant
Josefa Bianchi
Head of Accounts
María Ferreiro
Head Of Production
Maia Liaudat
Paola Ortega
Managing director
Sergio Escamilla
Music
Daniel Daniel Slotnik
Online
Salvador Ávila
Post production
Alicia Ortega
Pedro Aragón
Second Director´s Assistant
Ramón Costa
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