ADC Awards

The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.

2023 ADC Awards - Motion / Film Craft


Agency (tsuzuku) / Tokyo + DENTSU INC. / Tokyo + Uedake / Tokyo + Dentsu Craft / Tokyo

Client Suntory Holdings Limited


Craft in Motion / Film / Visual Effects

Annual ID


About the Work

The entry of a multitude of mineral water brands has created a highly saturated and competitive market environment, with an abundance of inexpensive but low-quality products. SUNTORY decided to conduct thorough investigations and testing to select a unique mineral water source. Once found, we built a new factory to bring natural water of the highest quality and purity to the Japanese market.

Our mission was to draw maximum attention to the remarkable story behind SUNTORY TENNENSUI and our strong commitment to selecting a high-quality water source.

We crafted a website tracing the path of SUNTORY TENNENSUI’s formation in the majestic natural beauty of Japan’s Northern Alps, home to Japan’s only glacier.

More than ten thousand high-resolution aerial photos (200GB of data), were photogrammetrically analyzed to produce a 3D model of 100 km2 of the Northern Alps around the Kakunesato Glacier. These high-definition images of the natural scenery create an otherworldly effect, despite being real-world images.

The video begins the moment the user visits the website, and unfolds into a journey through Japan’s majestic Northern Alps. We watch as Japan’s only glacier moves and transforms, its water filtered as it flows through granite in the ground. Our tale is narrated by the storytellers who have inhabited the Northern Alps since ancient times: the birds, the clouds, the sea, the valleys, the soil, and human beings.

Each chapter of the video comprises a freely-navigable 3D space, and evocative text detailing the secrets of the Northern Alps.
Users can transition seamlessly between each area. Video content loops continuously as the narration unfolds. Our scanning data captured scenes of the majesty of the Northern Alps never seen by human eyes.

This new experience, built entirely in a virtual 3D space and available across all devices, instantly went viral.

2023 Awards

Total Points: 21



(tsuzuku) / Tokyo
Dentsu Inc. / Tokyo
Uedake / Tokyo


Kana Koyama


Yuta Echigo

Creative Director

Kaoru Sugano
Yukari Oka

Creative Technologist

Kaoru Sugano


Ayumi Sonoda


Sojiro Kamatani


Eiki Kurokawa
Hiroyoshi Mutara
Atsushi Asakura
Yuki Tanabe

Music Producer

Katsuya Yamada
Satoshi Yonezawa


Shimpei Mizumoto

Project Manager

Sota Suzuki


Yasuhiro Takehisa

Technical Director

Yasuhiko Nishimura

3D Background Artist

Motonori Nakamura

3D scan

Atsushi Tanaka
Masaru Morinaka
Tsuneki Sakakibara
Yuya Orihara

Agency In-House Production

Dentsu Craft / Tokyo
Dentsu Creative X Inc. / Tokyo


Chihiro Matsumoto

Assistant Production Manager

Asahi Niikura

Business Producer

Satoshi Mizukami
Shinichiro Fujimoto
Yosuke Maki
Yui Kurusu




Hiroyuki Nakamura

CG Designer

Kazumasa Takeuchi
Takahiro Konagai

CG Director

Munechika Inudo

CG Producer

Akira Ito
Shohei Yoshikawa
Yoshifumi Sadahara

Cinematographer Assistant

Takahiro Nagumo


Yoshiyuki Nishida

Content Supervision

Hajime Iida


Masaki Hashimoto

Drone operator

Koji Hanafusa
Masatoshi Iso

Front-end Engineer

Ryo Yanagi


Masanari Oike

Gaffer Assistant

Yoshitsugu Ochiai

Geology Supervision

Satoshi Harayama

Hair Stylist

Tomoko Sato

Location coordinator

Daishoku Zen
Kyosuke Umeda

Make Up Artist

Nao Yoshida


Masayuki Sato

Motion Control

Kazuo Dan


Kaori Takeda
Miho Ohta
Miki Katsumasa


Kensho Ono
Shingo Katori
Shizuka Ishibashi
Shotaro Mamiya
Tasuku Emoto
Yoshino Nanjo

Offline Editor

Masatoshi Kanno
Takayuki Tochizawa
Takashi Saeki

Online Editor

Akio Sakamaki

Online Producer

Tokihiko Tsukamoto


Akihito Narita

Technical Artist

Ayumu Nagamatsu

Web Designer

Takashi Kamada

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