ADC Awards
The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.
Category
Craft in Motion / Film / Visual Effects
Annual ID
ADC102_MOT019S
About the Work
The entry of a multitude of mineral water brands has created a highly saturated and competitive market environment, with an abundance of inexpensive but low-quality products. SUNTORY decided to conduct thorough investigations and testing to select a unique mineral water source. Once found, we built a new factory to bring natural water of the highest quality and purity to the Japanese market.
Our mission was to draw maximum attention to the remarkable story behind SUNTORY TENNENSUI and our strong commitment to selecting a high-quality water source.
We crafted a website tracing the path of SUNTORY TENNENSUI’s formation in the majestic natural beauty of Japan’s Northern Alps, home to Japan’s only glacier.
More than ten thousand high-resolution aerial photos (200GB of data), were photogrammetrically analyzed to produce a 3D model of 100 km2 of the Northern Alps around the Kakunesato Glacier. These high-definition images of the natural scenery create an otherworldly effect, despite being real-world images.
The video begins the moment the user visits the website, and unfolds into a journey through Japan’s majestic Northern Alps. We watch as Japan’s only glacier moves and transforms, its water filtered as it flows through granite in the ground. Our tale is narrated by the storytellers who have inhabited the Northern Alps since ancient times: the birds, the clouds, the sea, the valleys, the soil, and human beings.
Each chapter of the video comprises a freely-navigable 3D space, and evocative text detailing the secrets of the Northern Alps.
Users can transition seamlessly between each area. Video content loops continuously as the narration unfolds. Our scanning data captured scenes of the majesty of the Northern Alps never seen by human eyes.
This new experience, built entirely in a virtual 3D space and available across all devices, instantly went viral.
2023 Awards
Total Points: 21
Silver Cube
Credits
Agency
(tsuzuku) / Tokyo
Dentsu Inc. / Tokyo
Uedake / Tokyo
Copywriter
Kana Koyama
Cinematographer
Yuta Echigo
Creative Director
Kaoru Sugano
Yukari Oka
Creative Technologist
Kaoru Sugano
Designer
Ayumi Sonoda
Director
Sojiro Kamatani
Producer
Masafumi Fujioka
Wataru Kitamoto
Engineer
Eiki Kurokawa
Hiroyoshi Mutara
Atsushi Asakura
Yuki Tanabe
Music Producer
Katsuya Yamada
Satoshi Yonezawa
Planner
Shimpei Mizumoto
Project Manager
Sota Suzuki
Stylist
Yasuhiro Takehisa
Technical Director
Yasuhiko Nishimura
3D Background Artist
Motonori Nakamura
3D scan
Atsushi Tanaka
Masaru Morinaka
Tsuneki Sakakibara
Yuya Orihara
Agency In-House Production
Dentsu Craft / Tokyo
Dentsu Creative X Inc. / Tokyo
Art
Chihiro Matsumoto
Assistant Production Manager
Asahi Niikura
Business Producer
Satoshi Mizukami
Shinichiro Fujimoto
Yosuke Maki
Yui Kurusu
Cast
Anika
CASTING
Hiroyuki Nakamura
CG Designer
Kazumasa Takeuchi
Takahiro Konagai
CG Director
Munechika Inudo
CG Producer
Akira Ito
Shohei Yoshikawa
Yoshifumi Sadahara
Cinematographer Assistant
Takahiro Nagumo
colorist
Yoshiyuki Nishida
Content Supervision
Hajime Iida
DIT
Masaki Hashimoto
Drone operator
Koji Hanafusa
Masatoshi Iso
Front-end Engineer
Ryo Yanagi
GAFFER
Masanari Oike
Gaffer Assistant
Yoshitsugu Ochiai
Geology Supervision
Satoshi Harayama
Hair Stylist
Tomoko Sato
Location coordinator
Daishoku Zen
Kyosuke Umeda
Make Up Artist
Nao Yoshida
Mixer
Masayuki Sato
Motion Control
Kazuo Dan
Music
Kaori Takeda
Kiwa
Miho Ohta
Miki Katsumasa
Narrator
Kensho Ono
Shingo Katori
Shizuka Ishibashi
Shotaro Mamiya
Tasuku Emoto
Yoshino Nanjo
Offline Editor
Masatoshi Kanno
Takayuki Tochizawa
Takashi Saeki
Online Editor
Akio Sakamaki
Online Producer
Tokihiko Tsukamoto
SE
Akihito Narita
Technical Artist
Ayumu Nagamatsu
Web Designer
Takashi Kamada
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