ADC Awards

The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.

2023 ADC Awards - Motion / Film Craft

Woodkid – Reactor

Agency Stink Films / Paris + Saad

Client Universal Music

Category

Craft in Motion / Film / Visual Effects

Annual ID

ADC102_MOT027B

About the Work

Set many years in the future, Reactor is a music video that follows the story of the last kids on earth. The film uses abstract yet realistic CG animation to create a visceral portrait of a depleted oasis. It is articulated as a duet, narrating a struggling relationship between an otherworldly landscape and the humans who consume its resources. Reactor is an homage to the golden age of Japanese Anime – it features the Suginami Junior Choir, a chorus in Japan known for bringing vocals to the films of Studio Ghibli.

2023 Awards

Total Points: 9

Credits

Production Company

Stink Films / Paris

Creative Technologist

James Bartolozzi
Thomas Marque

Director

Saad Moosajee

Executive Producer

Helene Segol
Melodie Saba

Producer

Reef Oldberg

Artist

Saad Moosajee

3D Modeler

Mike Altman

Asset Design

JD Gardner
Zhoutong Qi

choreographer

Maya Man

Motion Capture

Silverspoon

Rigging

Lee Wolland

Storyboard

Ming Wang
Bihan Liao

Typography

Min Kim

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