ADC Awards

The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.

2023 ADC Awards - Motion / Film Craft


Agency Alex + Crimson Edge

Client Son Lux


Motion / Film / Music Video

Annual ID


About the Work

Official music video for Son Lux "Undertow"

A child encounters a strange presence during the death of his father. Now, as an adult, he is haunted by this presence in the form of his doppelgänger.

2023 Awards

Total Points: 3

Merit Honor


Production Company

Crimson Edge


Alex Cook

Director of Photography

Drew Bienemann


Reef Oldberg


Alex Cook

Production Designer

Sydney Weinberger

VFX supervisor

Nick Chamberlain

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