ADC Awards

The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.

2023 ADC Awards - Motion / Film Craft

Osmosis

Agency Gentle Cowboys / New York + Cut+Run / New York

Client The Met / The Noguchi Museum / ArtCake Brooklyn

Category

Motion / Film / Short Video - Single

Annual ID

ADC102_MOT064M

About the Work

They watch the art. But who watches what the art does to them? No one spends more time around the world’s most famous artwork than the security guards who protect it. But did you know many of those security guards are artists themselves? Osmosis is a project developed in conjunction with the Metropolitan Museum of Art, the Noguchi Museum and ArtCake Gallery that highlights museum security guards that are also artists trying to break into the art world. It consisted of a short form documentary and a week long curated exhibition.

2023 Awards

Total Points: 3

Merit Honor

Credits

Agency

Gentle Cowboys / New York

Post Production Company

Cut+Run / New York

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