ADC Awards
The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.
Category
Craft in Motion / Film / Animation
Annual ID
ADC102_MOT065M
About the Work
Challenge
For the launch of Sasmung’s Galaxy S23 Ultra, the new smartphone flagship’s special water resistance was to be highlighted in order to achieve high visibility in the very competitive smartphone market. In addition, the film also had to have the potential to further present Samsung as a love brand.
Idea
Our goal was to create desire for the new Samsung flagship device with a great brand story, highlighting its outstanding water protection with exceptional and emotional storytelling.
Solution
That's why we came up with a testimonial with a particulally strong passion for kissing glass: a cleaner fish that lives in a restaurant. One fateful day, a woman enters the place looking for her date. She takes her Samsung Galaxy S23 Ultra out of her pocket. Upon first sight of the phone’s flawless display, the little cleaner fish can’t resist and adventurously takes up the pursuit of his newfound love. Luckily, the new phone is waterproof and designed for a true happy end underwater. The unusual love story shows in an never before seen way the fascination for the new smartphone flagship from Samsung and is designed to encourage people to follow their hearts and feelings.
2023 Awards
Total Points: 3
Merit Honor
Credits
Agency
Leo Burnett Germany / Frankfurt am Main
Client Partner
Martin Schürger
Production Company
Represent Film / Hamburg
Music / Sound Production Company
2WEI Music / Hamburg
Pearls Music / Frankfurt
Post Production Company
Wicked Pixels / Johannisburg
Art Director
Carlos Karan
Copywriter
Fabian Moretti
Chief Creative Officer
Andreas Pauli
Dennis May
Creative Director
David Unger
Iken Huth
Gavin Langley
Director
Henry Scholfield
Editor
Sam Bould
Executive Creative Director
Benjamin Merkel
Executive Producer
Kate Galytska
Simon Cooper
Mandy Kothe
Carl Jeppe
Producer
Dulcie Kellett
Jenna-Lee Keys
Set Designer
Tomek Kulesza
account director
Elisabeth Andersen
Account Manager
Lara Stephan
Brand Strategist
Maximilian Ginter
Camera
Matias Boucard
CG Artist
Hendrik De Kok, Matt Kearny, Benjamin Jacob, Gavin Jeoffreys, Pascal Martin, Sonny Nkumeleni, Pierre Rautenbach
Compositor
Jean-Paul Castel, Pascal Martin, Carl Jeppe, Gavin Langley, Julian Forbes, Pierrie De Vos, Ben van der Walt
Digital Brand Manager
Tatjana Stanke
Executive Client Partner
Christian Konzack
Grading
Tim Smith
Head of IM Marketing Communication
Laura Thissen
Head of VFX & Online Flame Artist
David Oosthuizen
Junior Producer
Robin Möhler, Lennart Schwabe
Music Agent
Clarissa Beckert
Music Editor & Sound Designer
Timothy Davies
Partner Production Company
Academy Films
Production Designer
Mark Connell
Production manager
Benjamin Preston, Max Harrison
Senior Agency Producer
Brigitte Marcinek
Service Production Company
24/7 & Radio Active
VFX supervisor
Benjamin Jacobs
Vice President Marketing
Mario Winter
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