ADC Awards

The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.

2023 ADC Awards - Motion / Film Craft

"Sweet Child O'Mine"

Agency Imagination / Detroit + Yessian / Detroit

Client Detroit Youth Choir


Craft in Motion / Film / Use of Music / Sound

Annual ID


About the Work

This musical PSA is the Detroit Youth Choir’s call for action and continued progress in the wake of recent tragedies at the hand of gun violence at Uvalde, Oxford, and too many others. The famous Guns N’Roses song, “Sweet Child O’Mine” was a favorite of Layla Salazar, one of 19 children killed at Robb Elementary School in Uvalde Texas. Dedicated in her memory, the lyrics “where do we go now” is emphasized in the the Detroit Youth Choir’s plea. Created in partnership with Imagination and Yessian Music.

2023 Awards

Total Points: 3

Merit Honor



Imagination / Detroit

Music / Sound Production Company

Yessian / Detroit

Chief Creative Officer

Brian Yessian


Mark Chu

Creative Director

Jonny Elison


Everett Stewart


Naya Moreno

Head of Production

Michael Yessian

Artistic Director/choral arrangement

Anthony White

EP/Song Producer/Mixer/Recording Engineer

Gerard Smerek

Film & Editorial Director

Nick Sullivan

Managing Director & Executive Producer

Alistair Wilson

Musical Director (DYC productions)/choral arrangement

Donnel Mosley

Pro Tools Engineer

Mike Baluha

Production Assistant

Katie Vantine

Rap lyrics & performance


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