ADC Awards

The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.

2023 ADC Awards - Motion / Film Craft

"The White Lotus" Season Two Main Title Sequence

Agency Plains of Yonder / Seattle

Client HBO

Category

Motion / Film / Title Sequences

Annual ID

ADC102_MOT083M

About the Work

“The White Lotus" Season Two Main Title Sequence is a lavishly-painted, operatic romp straight through the soul of the show. A series of richly detailed frescos hold endless stories of romance, carnal lust, lonely hearts, and potential doom. Showrunner Mike White discovered Trompe-l'œil frescoes in a Sicilian villa where they filmed scenes for Episode 3. These striking images became the understructure for our title work, and drew a clear connection to our “wallpaper” concept of Season One. We conceived the main title sequence as a journey of abundance and over-indulgence, Italian style. Working in lockstep with Cristobal Tapia de Veer’s score, the sequence begins with the best of romantic intentions, but as it progresses, a more primal force takes over, and things begin to devolve. While high resolution stills of the villa’s walls served as a foundation, we significantly augmented with new storylines befitting a “bedroom farce.” Creating original scenes and re-imaging others, we painted, and animated to bring forth humor, romance, tragedy, jealousy, and the profane; mirroring the show themes. We mined the scripts to develop scenarios for each cast and crew member, that highlighted an aspect of their demeanor, story arc, or revealed the character’s inner world. Countless clues hide within the paintings, revealing more meaning with each episode viewed. These newly imagined storylines were challenged in their need to comingle with the 16th century landscapes. We also recombined elements from the paintings and put them in new settings. Illustrator Lezio Lopez, continuously discovered ways to digitally paint new people, animals, architecture, and landscaping in a way that blended into the historic. We opted for minimum animation and visual effects, adding only small lighting touches and motion. The result was a portal to the show that collided centuries-old art with the digital to create something both provocative and beautiful.

2023 Awards

Total Points: 3

Merit Honor

Credits

Design Firm

Plains Of Yonder / Seattle

PR / Marketing Agency

cwpr | carrie wick public relations / Los Angeles

Illustrator

Lezio Lopes

Producer

Paul Williamson

For HBO: Series Created, Directed, & Written By

Mike White

For HBO: Series Executive Producer

David Bernad
Mark Kamine

Publicist

Carrie Wick

Visual Effects & Animation

Cian McKenna

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