ADC Awards
The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.
Category
Design for Good / Motion / Film Craft
Annual ID
ADC102_MOT084M
About the Work
Introducing the Andis Creator Series. Stories highlighting unique individuals utilizing creativity to make the world a better place. For volume 1, BLVR traveled to Compton to showcase how the Compton Cowboys inspire others to create their way.
With Andis being a brand rooted in originality, community, and creativity, embracing others living out the same core values was essential. The Compton Cowboys are emblematic of everything the Andis brand strives for; they have an essence and aesthetic all their own. They create their way by uplifting the community through their youth equestrian programs. It was an initiative that resonated deeply with Andis, and it just made for the perfect collaboration. This is a case where true brand alignment rises to the top, allowing for a beautiful outcome.
We knew we wanted something that felt raw and real with cinematic influences. We were a fly on the wall; we weren’t trying to sell anything beyond an authentic story of community and impact, so as a result, the film needed to feel that way. Our influences came from everyday life. Thinking about those California blues and golds and the dust from the ranch, being ingrained in the city of Compton, all came into play. Nothing was forced or overly produced. Confidence, quick decisions, and on-set synergy allowed us to accomplish a great deal in a short shoot period.
We’ve seen considerable surges in engagement within the Andis community. More individuals are becoming ingrained with local ranches and farms, building brighter communities for the next generation. A cross-pollination of street culture and farm culture creating positive paths for the youth has significantly resulted from work and collaboration. For Andis, this has opened doors to capture more stories and become more connected to culture across the globe, celebrating the ones who are creating their way.
2023 Awards
Total Points: 3
Merit Honor
Credits
Agency
BLVR / San Diego
Client / Brand
Andis / Sturtevant
Production Company
Raucous Content
Music / Sound Production Company
Squeak E. Clean Studios
Post Production Company
Cut+Run
Art Director
Dan Harrill
Copywriter
Olivia Bono
Director
Kevin Bloger
Russell Brownley
Director of Photography
Dustin Miller
Sean Bagley
Editor
Ben McCambrudge
Executive Creative Director
Austin Lane
Executive Producer
Haley Arenson
Strategist
Cara Rodgers
Catherine Van Ryckeghem
Account Manager
Mapuana Andrade
assistant editor
Lauren Jansen
Executive Account Director
Erica Hernandez
Executive Strategy Director
Maggie Speciale
Finishing & VFX
Jogger Studios LA
Talent
Ant Dogg
Kee
Lay
Randy Hook
T-man
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