ADC Awards
The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.
Category
Motion / Film / Title Sequences
Annual ID
ADC102_MOT086M
About the Work
From the creators of DARK, this thrilling series revolves around mysterious events that change the course of an immigrant ship headed for New York in 1899, where a mind-bending riddle unfolds for bewildered passengers.
Our team used CGI to devise a beautifully designed opening title sequence that is a disorientating and dark exploration of the show’s themes and key elements.
The brief was really open as the creators didn’t want to use footage from the film. They were after something unique, dynamic, dark, and mesmerising.
The team quickly came up with visuals around the cruise vessel, surreal representations of the sea playing with a stylised language to evoke reality against a dream simulation.
Once the right look and feel was found, character scenes illustrating key moments of the show were developed. These scenes then became the main beats of the title sequence structure, alongside the more abstract design-led elements.
The fully CGI sequence was created using Maya, Houdini and Nuke.
Working on a creative piece of this scale was a long journey, with design and storytelling always at the heart of it. The key thing to bear in mind was to tease, without showing too much. To be entertaining, but not too obvious. Be visually different from the show, but still be part of it.
Our team used CGI to devise a beautifully designed opening title sequence that is a disorientating and dark exploration of the show’s themes and key elements.
The brief was really open as the creators didn’t want to use footage from the film. They were after something unique, dynamic, dark, and mesmerising.
The team quickly came up with visuals around the cruise vessel, surreal representations of the sea playing with a stylised language to evoke reality against a dream simulation.
Once the right look and feel was found, character scenes illustrating key moments of the show were developed. These scenes then became the main beats of the title sequence structure, alongside the more abstract design-led elements.
The fully CGI sequence was created using Maya, Houdini and Nuke.
Working on a creative piece of this scale was a long journey, with design and storytelling always at the heart of it. The key thing to bear in mind was to tease, without showing too much. To be entertaining, but not too obvious. Be visually different from the show, but still be part of it.
2023 Awards
Total Points: 3
Merit Honor
Credits
Client / Brand
Netflix / Los Angeles
Post Production Company
Framestore / London
Executive Producer
Luke Youngman
Previs Artist
Quentin Sur
CG Artist
Adam Burnett
Erik Weaver-Pronk
Tim Jenkinson
Victoria Stuart
CG Lead Artist
Caspian Graca Da Silva
Ed Mykolaitis
Compositing Artist
Daniel Ravanelli
Miriam Pavese
Concept & Design
Jules Janaud
Concept Artist
Nikola Yordanov
Editorial Lead
Stephen Goalby
Editorial Support
Humberto Reynaga
FX Artist
Tobias Andersen
Lead Compositing Artist
Lionel Heath
Michael Baker
Owen Braekke-Carroll
Lighting Artist
Kristoffer Andersson
Phil Robinson
LINE PRODUCER
Lisa Mundt
Modelling Artist
Billy Butler
Bruno Reis Coimbra
Davide Sasselli
Eleonora D'Onofrio
Pipeline Support
Nicolas Darques
Production Assistant
Emma Simpson
Production coordinator
Olivia Unwin
Rigging Artist
Jack Beynon
Nathan Clark
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